If you’re a smart Realtor, you want to ramp up your business, get noticed and do it with a bang that makes your name pop out and stay in the memories of anyone looking to buy or sell a home or property. With a plethora of Realtors out there, all looking to do the same thing, how do you stand out and shine on your own? We’ve got a solution neatly lined up in four amazingly simple steps that will steer you toward achieving success – by shifting gears and driving business directly into your hands! Here’s how to narrow your focus:
When you zoom in on the specific focus points, you’ll find it easier and your goals more realistic to accomplish. By following these four strategies you can and will employ almost instant change in your business.
Decide What You Want
Knowing exactly what you want is a key factor in being able to achieve success. And the more specific you are, the better your chances of achieving your goals. By staying within reason of your specific goals, you don’t end up trying to be all things to all people – leaving you to focus on the important aspects of your career, and allocating a good amount of time to those things exclusively.
Whether it is wanting to sell a set number of homes per week, working a 20-hour workweek, controlling your volume and traffic or creating a certain quality of life – the idea is that when you know what you want, you will know what you need to achieve what you want, and you’ll also have a clear idea of the people you will need to be working with to be successful.
Decide Who To Target
If you attempt to reach too many people in too vast an audience, the ability to home in on a specific niche is taken away from you. By focusing on a group that you know you want to work with, you solidify your chances of greater success within that niche. An example of a targeted audience is move up buyers. This may be the ideal potential clientele for you to seek out, since they increase your sales price averages, take considerable less work and are a great source of long-term business leads because they are usually established homeowners with many contacts and potential leads. Regardless of which niche you select, the importance of honing on a target audience is paramount, as it will clear up the focus and allow you to concentrate on increasing your success.
Establish a Brand
Many Realtors make the common mistake of relying on their broker’s brand. To a consumer, everyone looks the same in the real estate business so it is essential that you create your own brand, unique to even your broker. This way the consumer, especially the ones who fall into your targeted audience bracket, can distinguish you from the rest of the lot, and recognize you for the services you can provide them unique to their needs. When you have established your brand presence within the niche you’ve selected for yourself, not only will consumers appreciate your services but they will also understand and value those services – resulting in them understanding that you are worth what you charge for your time.
Create a Specific Message
Once you’ve established your wants and needs, you have selected a target audience to achieve those needs and your niche has its own unique branding – it’s time to create a very specific message geared toward your potential clientele. The idea, again, is to stand out from the rest. By creating a clearly defined message, you are leaving no room for mistaking what exactly you have to offer; whether sharing your value proposition to potential clients, highlighting your experience levels or previous successes, the message is one that will drive traffic to your door and help you to reach the pinnacle of success, as you’ve defined it.
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Following just a few simple, yet essential steps is key in establishing your goals; knowing who you need to pursue to achieve those goals and setting up the framework to do so in a way that is optimal for business – you can and will shift gears and increase your market share!
